Amidst COVID challenges and a move from Italy to Montreal, Pier Paolo launched La Panzeria in the lively Plateau neighborhood. Discovering this charming spot, I connected with its warm team, Italian beats, and famous focaccia.

As La Panzeria gained post-COVID momentum, a redesign was needed to match its vibrant vibe. I revamped the brand to reflect the cafe's bold, fun essence, embodying its (and Pier Paolo’s) lively character and Italian heritage.